NONPROFIT

MARKETING

TIPS

Course description


When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course by MindEdge examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.


You will receive a downloadable OWL Certificate of Completion upon completion of this course.


 

Key Learning Points


  • Define what marketing is within the nonprofit environment
  • Describe how target markets can be identified for donors
  • Describe the importance of a nonprofit marketing plan
  • Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products
  • Discuss the role of ethics in nonprofit marketing
  • Explain how new service products are developed by nonprofits
  • Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)
  • Explain the service-intensive nature of nonprofit program activities



Key Features


Video, Inline Activities, Post-Assessment


Accessibility Standard


WCAG (AA)/ Section 508


Accreditation


0.3 hours, Continuing Education Units (CEU), American Marketing Association (AMA PCM)

0.3 hours, Professional Development Units (PDU), Project Management Institute (PMI)

0.3 hours, Continuing Education Units (CEU), International Accreditors for Continuing Education and Training (IACET)

0.3 hours, Professional Development Units (PDU), HR Certificate Institute (HRCI)

0.3 hours, Continuing Education Units (CEU), Association for Talent Development (ATD)

0.3 hours, Professional Development Units (PDU), Certified Fund Raising Executive International (CFRE)

0.3 hours, Professional Development Units (PDU), Society for Human Resource Management (SHRM)



LEARN FOR FREE

COURSE DETAILS

Average Completion Time

3 hours

  • About the Author

    MindEdge is a leading provider of online training for nonprofits, agencies, corporations, and individuals. Their courses combine narrative learning—featuring simulations, real-world scenarios, and case studies—with innovative technology and a commitment to continuous improvement in content and design. Developed by business school faculty, industry professionals, and subject matter experts, MindEdge courses offer professional accreditation, and enhance skills through interactive exercises, mini-cases, and engaging exercises that learners can immediately put into practice.