the 5ps of VOLUNTEER

marketing

Course description


Struggling to recruit volunteers? Welcome to the new nonprofit world! Volunteering has changed so much in recent years that traditional strategies for attracting and retaining volunteers no longer work like they used to. 

This animated course, developed by OWL in consultation with volunteer management expert Lori Gotlieb, will help you streamline your recruitment approach using the 5 Ps of strategic volunteer marketing. It’s a proven framework we’ve adapted specifically for volunteer engagement that offers insights and strategies to ensure you connect with the right people, spark their interest, and build a strong, dedicated volunteer team.


You will receive a downloadable OWL Certificate of Completion upon completion of this course. 

Key Learning Points

  • Craft and promote volunteer messages that reflect the values, motivations, and communication preferences of today’s diverse volunteers
  • Develop appealing volunteer roles that align with how people want to contribute their time
  • Identify key barriers to volunteering and implement strategies to reduce them
  • Determine the most effective places and platforms to reach the best volunteers



Target Audience

Volunteer managers and coordinators, staff, and executives


Key Features

Animated videos, scenarios, interactive activities, worksheets, games


Accessibility Standards

WCAG (AA)/ Section 508





LEARN FOR FREE

COURSE DETAILS

Average Completion Time

50 min

  • About the Author

    OWL (Open World Learning Inc.) is a free, comprehensive learning platform dedicated to supporting the success of nonprofit organizations. In addition to offering a wide range of online courses from renowned global content providers, OWL parnters with leading experts in the nonprofit sector to develop exclusive, high-quality eLearning programs. These courses address all facets of nonprofit management, training, and service delivery, and include tailored content to enhance the skills of staff, volunteers, board members, and community stakeholders. Each course is built using a dynamic mix of cutting-edge research, interactive elements, video, animation, and skill-based assessments—and learners receive certification upon completion.