Volunteer Recognition: How to Make Volunteers Feel Like Rockstars
Volunteers are the lifeblood of your nonprofit, and it's up to you to make them feel valued. When people feel appreciated, they’re more likely to support your mission, work hard, and stick around. But to motivate people, you have to know what's important to them...
There are so many reasons people choose to donate their time and energy to nonprofits. Some want to make a difference. Some want to build skills. Some just want to connect with other amazing humans. If you want your show of appreciation to resonate, you need to recognize volunteers in ways that match their why.
In our newest free course on OWL, Volunteer Recognition Strategies, you’ll follow HR Director Sally as she learns to build a recognition program that really resonates.
Need some fresh recognition ideas to motivate your volunteers? You’ll find the full downloadable list in the course, but here are a few smart strategies to get you started.
🌎 Social Impact: "I want to make a difference!"
These volunteers are here to change the world — so you want to show them how much they've moved the needle.
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- Impact Infographics: Create personalized graphics that show exactly how their hours made a difference.
- Stories from the Field: Send heartfelt letters or videos from the people they’ve helped. (Cue happy tears!)
- Impact Awards: Recognize volunteers with awards tied to real results (like "Mentor of the Year" for those whose students crushed it).
- Before & After Moments: Showcase tangible changes through photos, stories, or even mini-documentaries.
🚀 Professional Development: "Help me learn and grow!"
If your volunteers are thinking ahead, they’ll appreciate the chance to level up their skills and become the best they can be.
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- Skill-Building Opportunities: Offer free online training on OWL, so volunteers can just log in and learn.
- Mentorship Match-Ups: Pair volunteers with experienced mentors on Nonprofit Hive to level up faster.
- LinkedIn Love: Write reference letters, endorsements, or glowing reviews for their profiles.
- Perk Partnerships: Team up with local businesses for discounts on books, office supplies, or tech.
🌱 Personal Growth: "I'm here for the journey!"
For volunteers motivated by personal development, it’s important to highlight their growth as much as their service.
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- Milestone Awards: Celebrate service hour milestones with certificates, pins, or public shoutouts.
- Award Nominations: Nominate your rockstars for local, state, or national volunteer awards.
- Meaningful Matches: Align volunteer roles with their personal passions and values.
- Memory Makers: Send them photos from events — they’ll treasure seeing their impact.
🎉 Social Connection: "Where are my people?"
Many volunteers are in it for friendships, and your nonprofit can make work feel more fun!
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- Memory Boxes: Assemble tribute boxes for long-time volunteers with stories, photos, and notes.
- Team Adventures: Plan team-building fun like laser tag, escape rooms, or trivia nights.
- Volunteer Sports League: Whether it's soccer, softball, or kickball — let the games begin!
- Chill Zones at Events: Set up dedicated spaces at your events where volunteers can relax, snack, and socialize.
Keep this in mind:
There’s no one-size-fits-all when it comes to volunteer recognition. The best way to say thanks is to show volunteers that you see them — their passions, their goals, their heart. Remember: Just a little personalized appreciation can turn a one-time volunteer into a lifelong champion for your cause. 💙